In this episode, Erica interviews Melissa Makarewicz, creator of the Literary Assistant, about marketing and mindset for authors. They discuss various topics related to author marketing, including current trends, mistakes to avoid, the importance of newsletters, and building a successful author brand.
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Say hello to Melissa!
Melissa is the creator of The Literary Assistant where she offers marketing and mindset help to authors. She helps authors find their unique voice to then build a community around their authentic self and their books. In the process, authors are supported to work on their confidence and mindset regarding marketing and community building.
To find out more, visit www.theliteraryassistant.com.
Takeaways
- Building a community of readers is crucial for authors to stand out in a crowded market.
- Authors should start building their author platform and brand early, even before their book is ready to be published.
- Newsletters are a powerful tool for authors to connect with readers and promote their books.
- Authors should focus on providing value to their readers and building relationships rather than just selling their books.
- Having a strong author brand helps readers connect with the author and creates a sense of trust and familiarity.
Chapters
- Melissa’s Background and Journey to Helping Authors
- Current Trends in Author Marketing and Branding
- Mistakes Authors Make in Marketing
- The Importance of Newsletters in Author Marketing
- The Importance of Branding for Authors
- Establishing Your Brand
- Focus on Your Core Genre
- Discovering Your Ideal Reader
- Collaborating with Communities
- Tools and Resources for Marketing
- Developing a Positive Mindset
- Dealing with Negative Feedback
- Don’t Be Afraid to Start and Fail